Reunion Girl 2014 Fashion Diamond Engagement Ring 151

 Reunion Girl 2014 Fashion Diamond Engagement Ring.

 By Farzana Aamir 

diamonds increased exponentially.

However, by WWI, demand in Europe had plateaued, but the rise of the giant American middle class created new possibilities. By the 1930’s, De Beers, recognizing the shift in wealth from the old world to the new, switched their marketing efforts from Europe to the US. Every American bride they said, deserved a diamond ring. Despite the Great Depression, America was rapidly overtaking Europe to become the most affluent society in the world and Americans began to buy diamonds in massive numbers. They did it partly because they could afford it and partly because, perversely, the depression encouraged them to. In a time of economic uncertainty, people sought investments to last and diamonds after all, are forever. It was at this point, only 80 years or so ago, that the diamond market really became a mass market and giving diamond engagement rings