Liberian Diamond Ruby Engagement Ring Fashion 94

Liberian Diamond Ruby Engagement Ring Fashion. 

By Farzana Aamir.

 the American diamond market was revived, setting off new markets all around the world. It also normalized the idea that a man should spend about two to three months wages, if not more, for a diamond engagement ring.  The ‘psychological necessity’ of diamonds had effectively been engrained as the foremost engagement ritual in the Western world.

In the 1960’s De Beers aimed to conquer other international markets such as Germany, Japan and Brazil. Prior to World War II, Japanese women’s jewelry mainly comprised of pearls and coral. Though the importation of diamonds postwar was not permitted in Japan, by 1981, 60 percent of married Japanese women were wearing diamond rings, making Japan the second largest engagement ring market after the United States.

It is now estimated that 78 percent of all engagement rings sold every year are diamond. The diamond continues to be an expression of love embodying virtue and passion. These magnificently crafted gem stones represent a new chapter in a soon to be married couples’ life. Thanks ,