Paraguay 2014 Fashion Diamond Engagement Ring 143

Paraguay 2014 Fashion Diamond Engagement Ring.

 By Farzana Aamir 

Diana Spencer and Prince Charles

Although the discovery of large diamond deposits in Brazil and South Africa in the 18th and 19th centuries helped fuel the ascendancy of diamond engagement rings, many of the most affluent actually preferred colored gemstones such as rubies and sapphires.  The diamond engagement ring did not become the standard until after an extensive marketing campaign by De Beers in the middle of the 20th century, which gave us the phrase, “A Diamond is Forever.”  The De Beers campaign was required to bolster the price and public interest in large quantities of diamonds that were suddenly flooding the market.

Because the 20th century was overwhelmingly dominated by the diamond, many of today’s couples have decided that the diamond solitaire is old news.  Instead, many couples are selecting engagement rings with sapphires and other colored gemstones