Qatar 2014 Fashion Diamond Engagement Ring 150

 Qatar 2014 Fashion Diamond Engagement Ring.

 By Farzana Aamir 

mines as they are discovered.

De Beers had a product, but it needed a market and so the company invented one.  They used massive advertising campaigns to convince middle class families in Europe that they too could now possess a status symbol previously reserved only for the very wealthy and it worked brilliantly. Almost overnight the market for diamonds increased exponentially.